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What impact will AI agents have on metasearch? Will this model evolve or fade away? How will younger generations interact with travel platforms in the age of TikTok, YouTube, and AI?
In this thought-provoking interview, Trevor Grant from Revenue Hub speaks with Diego Varela, our Metasearch Product Owner, to explore how artificial intelligence is shaping the future of travel distribution.
Together, they discuss:
- Whether AI agents will replace or reshape how metasearch functions.
- Who the key players are in the AI travel landscape – from Gemini to ChatGPT, Perplexity, Kayak.ai, and more.
- Why price comparison is still essential and how AI may change the way users compare prices, not eliminate the need.
- How metasearch platforms are reacting to the rise of AI agents and what opportunities or risks they see.
- The role of OTAs in this new landscape and the potential threat to the direct channel.
- And most importantly: what can hoteliers do to stay relevant?
Diego provides practical insights and reassures that, despite the rapid changes ahead, hotels can still take action—starting with a solid online distribution strategy.
Watch the full conversation below and prepare your hotel for what’s coming next.
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