New Google Hotel Ads Competitiveness Report in our BI

This new report available on our BI tool will become your perfect ally to monitor your prices and be more competitive, which is key for the success of your direct sales.…
This new report available on our BI tool will become your perfect ally to monitor your prices and be more competitive, which is key for the success of your direct sales.…
If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
We have integrated with Veetal, a tech solution that includes four solutions for controlling prices in one single app: Rate Shopper, Parity Checker, Reputation Monitor and an AI assistant.…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …
Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …