One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …
Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…
How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…
Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …
In practice, it means that any distributor can use the brand name with the same conditions as you.…
Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …
In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…
Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…
Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…
