Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …
Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …
As a hotelier it is very useful to navigate as your clients do (in their countries) which is a very different reality from the one you see from your hotel. We explain you how to do it in a very easy way.…
The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …
With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…
PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…
After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…
Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…
