Google adds photos to Hotel Ads
Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…
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Google Hotel Ads increases price transparency to its results
One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
Analysis of Google’s Room Booking Module and its impact on direct sales
Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …
Book on Google optimises its results with Room Clustering
Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…
Using the Google Assistant to book a hotel room with your voice
How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…
Book on Google, now available in Europe
Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …
Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)
In practice, it means that any distributor can use the brand name with the same conditions as you.…
Room Booking Module: Google incorporates room photos to Hotel Ads results
Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …
Google Hotel Ads launches Promoted Hotels
In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…
Google Hotel Ads gains visibility and displaces Adwords
Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…