Posts tagged with: featured

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

Why setting a fixed budget for your paid campaigns is damaging your business

Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…

Sergio Tomas Rasero24/03/2022

Integrating the financial infrastructure Stripe into our booking engine

Our long-awaited integration with Stripe, the world's leading financial infrastructure platform, is now ready. You will be able to offer your customers a seamless payment experience with maximum security and acceptance rates.…

Isabel Rey16/03/2022

Expanding our direct sales solutions: new Mirai Contact Centre service

With our majority acquisition of Nexia, we've incorporated their 360º customer management solutions into our portfolio under the name Mirai Contact Centre.…

Isabel Rey15/02/2022

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

We incorporate all the information from your marketing campaigns into our BI

With our new "visibility report", you can benefit from a detailed view of the investments and returns of your campaigns in all the different online marketing channels you invest in: More immediacy and time to analyse data, make the best decisions and continue optimising your campaigns and maximising your direct sales.…

Pablo Sánchez23/11/2021

The increase in revenue of a good room upselling strategy

A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…

Pablo Delgado10/11/2021

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …

Pablo Delgado18/10/2021

Introducing the new and improved searches by destination for chains site

We have changed the results from top to bottom when looking for properties in your destinations. A more modern site, with a map view, better price details, highlighting discounts from your loyalty club ... …

César López12/10/2021

Tripadvisor Plus new Reward model, everything you need to know

Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…

Pau Siquier23/09/2021

Posts tagged with: featured

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

Integrating the financial infrastructure Stripe into our booking engine

Expanding our direct sales solutions: new Mirai Contact Centre service

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

We incorporate all the information from your marketing campaigns into our BI

The increase in revenue of a good room upselling strategy

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Introducing the new and improved searches by destination for chains site

Tripadvisor Plus new Reward model, everything you need to know

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Posts tagged with: featured

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