Posts tagged with: google

DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers

DMA fallout google compliance impact direct bookings mirai

How Google’s DMA compliance could hide hotel websites, hurt direct bookings and benefit OTAs. A must-watch for hoteliers. …

amaialopez23/07/2025

+25% incremental revenue in Metasearch: the case of ATELIER de Hoteles. How users moved from inspiration to booking

With the support of Mirai and Koddi, ATELIER de Hoteles' sponsored campaigns on Google and Tripadvisor showed strong performance and clear incremental value.…

Paola Romero17/07/2025

Mirai, the world’s first native 3D hotel booking engine

3D is booming, and at Mirai, we couldn’t be left behind! Offer your guests an immersive booking experience that will bring transparency, security and many more benefits!…

amaialopez01/07/2025

Is it time to retire resort fees? A strategic analysis for hoteliers

Removing resort fees simplifies operations, improves satisfaction, and reduces risks. Keeping them demands total transparency and legal compliance.…

Pablo Delgado24/06/2025

The era of predictive tourism: personalization through AI

Artificial intelligence, combined with data analysis, allows you to anticipate your guests' needs, enhance their experience, increase their loyalty and optimise your hotel’s operations.…

Pablo Sánchez25/02/2025

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

How AI is reshaping the hospitality digital marketing industry

AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…

Pablo Delgado16/01/2025

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Posts tagged with: google

DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers

+25% incremental revenue in Metasearch: the case of ATELIER de Hoteles. How users moved from inspiration to booking

Mirai, the world’s first native 3D hotel booking engine

Is it time to retire resort fees? A strategic analysis for hoteliers

The era of predictive tourism: personalization through AI

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

How AI is reshaping the hospitality digital marketing industry

The best of Mirai’s Blog in 2024: our most read posts

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

DMA impact on hotels: 0.8% loss of direct reservations

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Posts tagged with: google

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