PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…
We have activated PPA campaigns under the commission mode, so you do not have to anticipate investment and you will only pay for those bookings that actually materialize.…
Now we have opened up the possibilities for the client themself to postpone their booking on their own initiative.…
After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…
After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…
Our starred posts. Most read in our blog.…
At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…
This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…
Designed to help you precisely and successfully implement your metasearch strategy in full knowledge of what is happening, where and when.…
Given the increasingly widespread use of smartphones, you need a superior quality mobile booking engine. With Mirai, you now have that. We are proud to present a new system developed entirely from scratch that builds upon all the solid functionality of the original Mirai system.…
