Posts tagged with: directchannel

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

Everything you need to know about trivago’s new Free Booking Links

trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…

Paola Romero31/03/2023

The reasons why customers use Booking.com (and so do I)

We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …

Pablo Delgado27/03/2023

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…

Pablo Delgado15/03/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

Net ADR: the most important KPI you should pay attention to

This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…

Pablo Delgado16/11/2022

Posts tagged with: directchannel

The seven deadly sins of distribution

Everything you need to know about trivago’s new Free Booking Links

The reasons why customers use Booking.com (and so do I)

Visibility boosters and marketing in OTAs: a guide to understanding, choosing and comparing each option

Understanding the value proposition of paid and free Google Hotels

Growing contribution of metasearch to direct revenue

Net ADR: the most important KPI you should pay attention to

Parity is over. Defining a new pricing strategy with Booking.com and Expedia

Understanding Booking.com’s shift to the merchant model and a roadmap for hotels to compete with it

We restructure our sales team: new sales and partnerships directors

Recent Posts

Authors

About Mirai

Posts tagged with: directchannel

Recent Posts

Authors

Tags

About Mirai