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Why your hotel or hotel chain should have a loyalty club

Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? ...

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Hotel Slang: atrocities and anecdotes

Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…

Bad customer reviews on your hotel website

For a few months, two web sites have been offering the hotel own the service to integrate clients’ reviews in the official hotel website: TripAdvisor and HotelSearch. In both cases, they provide the hotel with a module that integrates into their website. The only technical operation they need to perform is only the initial integration.…

Against price parity /2

A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.…

Expect the 2008 observing 2007

The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…

Our booking system is now compatible with Google Analytics

If you are using Mirai’s booking engine on your website and if you have a Google Analytics account for your web, besides being able to access the valuable reports and usual statistics that Google Analytics offers for free to any web administrator, now you will also be able to access to the Electronic Commerce area.…