DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads
How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…
The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…
At Mirai we have integrated with Fideltour so that you can centralise your data sources and increase your contacts, your marketing efficiency and the satisfaction and loyalty of your customers.…
The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…
We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…
We launched our BI almost two years ago, and we haven't stopped improving it since then. Our latest version is now available.…
Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…
Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…
You can now add membership levels to your loyalty club and tailor discounts and rates for your customers based on their accumulated stays.…
BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…