
The shift from automation to intelligence: AI agents explained
AI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreAI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreIf your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …
The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…
Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…
Booking.com is launching its new programme, at least for some hotels here in Spain. This seemingly innovative programme entails some serious drawbacks.…
Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…