2 minutes

Mirai BI Benchmark: Compare your direct sale with similar hotels

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Before the summer, we enhanced our BI solution with more insights and new views to make the most of key direct selling data. Now, we complete it with the possibility of comparing your hotel with a group of similar hotels (compset or bench).

Compare similar hotels Mirai BI

Sometimes your absolute data doesn’t give you the complete answers you need and the best way to get them requires comparing them with a reference, which in this case would be a group of hotels similar to yours. If this comparison is complete, you can find specific aspects where you have the potential for improvement and focus on the priorities.

How do we do it?

  1. We search for the most similar hotels (at least 5) among our current clients (~2,000 hotels), looking at various factors such as their location, stars, property type…
  2. We aggregate/ normalise their data so that we can properly compare with your hotel.
  3. We create a report to analyse any past reservation period and compare key data (revenue, room nights, reservations and average rate). You can also cross-filter between all the report’s elements, so that you can view it by week of completion, month of stay, market, board or type of stay (duration).

Below, we analyse a real and current example of a city hotel  that would look like this:

city hotel Mirai BI

Filter the dates and variables you want to analyse

Easily select the booking period to analyse and the metric to compare on the main graphs (reservations, room nights, revenue or average rate). We will tell you the accuracy of the report (green indicates good level, amber is normal and red is bad), which depends on the number of similar hotels we find among current clients.

analyse variables Mirai BI

Summary of the main indicators always visible

At the top right, you will find a summary of your hotel’s main metrics compared to your compset or bench, which will give you a glimpse of your performance.

Main indicators Mirai BI

Analyse the results by reservation date and by date of stay

  • By reservation date: You will find the comparison of your hotel and the bench by reservation week (pickup). The variable shown will be the one you previously chose in the filters.

reservation date Mirai BI

  • By date of stay: The most classic hotel view (OTB), where you will see yourself compared to your bench in the next 10 months being able to view or discount cancelled bookings, which will allow you to infer the cancellation that your bench is having too.

date stay Mirai BI

Find markets with potential

We show the KPI selected for each market, both the bench’s and hotel’s, sorted by weight. In this way, we can compare them and find cases with potential to explore. In this case, the bench has a lot more British (GBR) than our hotel, which indicates an opportunity to analyse…

potential markets

Analyse other relevant variables:

  • Board, where you can compare the relevance of boards and see if you are missing one relevant to your bench:

analyse board Mirai BI

  • Length of stay, which allows you to check if you are aligned with the bench, as in this case, or if there are certain types of rooms with potential to analyse.

analyse length stay Mirai BI

This benchmark tool, included for all our engine clients and accessible via extranet, is one of the ways we propose to detect opportunities for improvement, as we explained recently in another post. Take advantage of it!

Mirai’s BI, an extra benefit of working with our booking engine and a powerful tool that brings you:

Get the most out of this report and make your direct sales more competitive! Your account manager can help you if you have any questions.