Posts tagged with: metasearch

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

All-in-one direct sales: get the most out of your integrated technologies

By integrating the key technologies involved in your direct sales you can automate and optimize sales processes, strengthen your brand, reduce intermediation costs and enhance the customer experience.…

amaialopez05/09/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

You can now apply taxes to nationals only (or foreigners only)

This new feature allows you to differentiate any tax according to the customer's country, which enhances clarity with your customers and improves the competitiveness of your direct sales and your presence on meta-search engines.…

César López08/03/2024

Pestana entrusts its direct sales to Mirai

Following a successful trial period, Portugal's largest hotel group will implement Mirai's booking engine on its corporate website. …

amaialopez28/02/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

The new trivago Net CPA on Consumption model is now available with Mirai

With Mirai you can now participate in trivago Net CPA on Consumption. If you were already investing in CPA, we have switched you to this new model so you can benefit from its advantages.…

Isabel Rey30/01/2024

Posts tagged with: metasearch

DMA impact on hotels: 0.8% loss of direct reservations

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

All-in-one direct sales: get the most out of your integrated technologies

Who are the winners and losers of Google’s implementation of the DMA?

What factors affect the results of your metasearch campaigns? (Part 2)

The six levels of the Google Hotels funnel (Part 1)

You can now apply taxes to nationals only (or foreigners only)

Pestana entrusts its direct sales to Mirai

Spend on commissions or invest in your direct sales?

The new trivago Net CPA on Consumption model is now available with Mirai

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Posts tagged with: metasearch

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