From measurement challenges to results: Grupo Camino Real boosts its strategy together with Mirai and Google to gain direct sales (+7%) and better compete against OTAs. …
MCP natively connects your hotel with AI assistants, offering secure, structured data (official content, rates, availability, policies, and more). Preparation is not optional: it’s strategy.…
How Google’s DMA compliance could hide hotel websites, hurt direct bookings and benefit OTAs. A must-watch for hoteliers. …
With the support of Mirai and Koddi, ATELIER de Hoteles' sponsored campaigns on Google and Tripadvisor showed strong performance and clear incremental value.…
3D is booming, and at Mirai, we couldn’t be left behind! Offer your guests an immersive booking experience that will bring transparency, security and many more benefits!…
Removing resort fees simplifies operations, improves satisfaction, and reduces risks. Keeping them demands total transparency and legal compliance.…
Artificial intelligence, combined with data analysis, allows you to anticipate your guests' needs, enhance their experience, increase their loyalty and optimise your hotel’s operations.…
Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…
AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…
We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …
