What factors affect the results of your metasearch campaigns? (Part 2)
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
The integration between Optimand and Mirai provides you with access to your direct sales, giving you a better understanding of your market and helping optimize sales.…
Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …
What practices should you avoid to ensure that your distribution does not turn into hell?…
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
Introducing one of the exciting new features of the Mirai booking engine this year: an indicative pricing layer on the calendar, aimed at users who are flexible on dates…
When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…