Posts tagged with: seo

Suitable names for a hotel in Search Marketing

*+-The name given by a manager to his or her hotel is a key decision for the business.It could make or loose a lot of money for the business throughout the years. This is very important; it should be looked at carefully and, if necessary, with professional help, before taking a decision that will affect…

Is it worth investing in Google Adwords if I show up first in searches?

*+-Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…

Google Instant: Changes in Google searches

*+-Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…