Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
Lucía Dávila and Patricia Camba will lead Mirai's new business and development project as Sales Director EMEA and Director of Global Partnerships & Alliances, respectively.…
trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…
With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…
Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …
Starting today, Mirai will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI…
A novelty from trivago that will be welcomed by an industry that is looking for alternatives that guarantee the profitability of investments in digital marketing, while achieving the highest volume of sales on their own official website…
One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
