Posts tagged with: GHA

New Google Hotel Ads Competitiveness Report in our BI

This new report available on our BI tool will become your perfect ally to monitor your prices and be more competitive, which is key for the success of your direct sales.…

Pablo Sánchez16/02/2022

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

Google free booking links impact; time for the numbers

Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…

Fran Diéguez06/05/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

Free booking links in Google Hotel Ads, everything you need to know

featured-google-hotel-ads-free-booking-links

Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …

Pau Siquier10/03/2021

Mirai selects Koddi to help hotels better compete in metasearch

Starting today, Mirai will license the Koddi Enterprise platform to maximize exposure of hotel properties on metasearch channels, driving more bookings and improving marketing ROI…

Isabel Rey17/11/2020

Webinar: Metasearch and how to increase Direct Revenue

To have your hotel bookable on the Metasearch sites is a good way to increase Direct Revenue, but how does this work, actually?…

zahirarobles05/11/2020

Getting the most out of Google Hotel Ads: The Top 15 Check-List

Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …

Pau Siquier26/10/2020

Marketing digital para hoteles: Aprovecha el potencial del entorno online y saca partido a Google Hotel Ads”

¿Quieres saber más sobre marketing digital y como aprovechar el potencial del entorno online? …

zahirarobles14/09/2020

How to view Google Hotel Ads results as if you were in another country

As a hotelier it is very useful to navigate as your clients do (in their countries) which is a very different reality from the one you see from your hotel. We explain you how to do it in a very easy way.…

Equipo de Mirai08/09/2020

Posts tagged with: GHA

New Google Hotel Ads Competitiveness Report in our BI

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

Google free booking links impact; time for the numbers

Google Hotel Ads adds children to its occupancy filter

Free booking links in Google Hotel Ads, everything you need to know

Mirai selects Koddi to help hotels better compete in metasearch

Webinar: Metasearch and how to increase Direct Revenue

Getting the most out of Google Hotel Ads: The Top 15 Check-List

Marketing digital para hoteles: Aprovecha el potencial del entorno online y saca partido a Google Hotel Ads”

How to view Google Hotel Ads results as if you were in another country

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Posts tagged with: GHA

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