Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…
