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We present the ultimate evolution in hotel booking engines. Building on Mirai’s proven expertise, we have integrated a completely new and superior user experience, packed with innovative features and thoroughly refined. Get ready for a powerful and robust tool designed to boost your direct bookings. And this is just the beginning! Stay tuned, because in the coming months we’ll see many new developments, with 3D technology and artificial intelligence (AI) leading the way.
Speed and performance
Your customers will see results on screen in under 2 seconds -no awkward waits or misleading infinite loading-. Even in environments with very low coverage such as airports, stations, subways, or simply on the street. Remember: conversion drops by 3% for every extra second it takes to respond.
Elegance and simplicity
Discover a renewed look, full of detail and an information layout that offers maximum comfort to your customer. An interface where all the most important elements are always visible: cancellation policy and deadline, payment methods, meal plan, taxes, final price, bed types, language switch (25 available), currency switch (52 available), photos, videos, and 360º views of your rooms, as well as room size and standout features, or your loyalty program benefits, all of which eliminate potential doubts and increase confidence to complete the booking.
Efficiency
Make the difficult easy: help your customers effortlessly choose the best combination of room type, rate, offer, meal plan, cancellation and payment options.
- A brand-new card layout highlights each room’s unique features, adding value to premium options and helping users decide in seconds which one best fits their needs.
- A 90% reduction in scrolling thanks to the grouping of three essential variables: (1) cancellation and payment policies, (2) rates and offers, and (3) meal plan. Your customers can enhance their booking with more attributes such as “breakfast” or “flexible cancellation,” with full control over what they’re paying for, following the Attribute Based-Selling philosophy.
- Redundant or meaningless rates/offers are eliminated when a better one is available, reducing confusion and maximizing conversion.
- Rate mixing combines the best available offer for each day to create a “smart offer,” making your pricing more competitive than OTAs, which aren’t capable of doing this.
- Display the minimum nightly rate across all calendars, including the initial one, even before entering the booking engine, allowing date-flexible customers to easily adjust their stay.
Personalization
We haven’t built one booking engine, we have built thousands. Each tailored to different establishments and their unique needs. To meet this market demand, we have equipped this new engine with powerful personalization capabilities, allowing each property to choose how they want to present their results based on their specific requirements.
Options available to customize functionality and information architecture:
- Display 2 or 3 cards per row.
- Highlight your offers above cancellation policies or meal plans.
- Detail what’s included in your offers or packages.
- Show price per night or total stay by default.
- Display either the maximum or selected occupancy for each room type.
- Show or hide unavailable rooms.
- Set the default currency based on the market.
- Include or exclude taxes and fees in your prices depending on the market.
- Offer 12, 24 or 36 months of calendar view.
- Display the minimum price on the calendar or not.
- Identify the unit being booked as rooms, apartments, villas, plots or simply accommodation.
Image and style customization options:
- 100% embedded booking process within your website and domain, avoiding popups and URL changes (full or subdomains) that cause customer doubt and traceability issues.
- Logo, color and font customization, inheriting your website’s style to ensure your customer feels it’s all part of the same seamless experience.
- Option to keep a corporate header and footer.
Multi-room
Bookings for two or more rooms account for an average of 9% of reservations, representing 18% of revenue. That’s why having a solid multi-room, multi-meal plan, and multi-cancellation policy booking process is key to capturing these valuable bookings, especially since OTAs also struggle with them.
We have designed a multi-room process that handles this complexity smoothly:
- Guiding the customer every step of the way and clearly indicating which room is being selected.
- Allowing changes or edits to previously made choices.
- Summarizing all selections and pricing in a cart.
All of this functionality and transparency, combined with the higher intent of multi-room users, leads to 56% higher conversion rates for multi-room searches compared to single-room searches.
Recovery when there’s no availability
In 15% of searches, your customers see a “not available to book” message due to inventory shortages or restrictions like minimum stays. That 15% is just an average. Find your exact number by search date in the “lost demand” section of our BI. As a hotelier, your goal should be to rescue as much of that demand as possible and not simply let it go to another hotel.
The new engine includes up to six levers that help increase your total direct sales by 0.6%, a figure that might seem small until you do the math for your case. You’ll see it adds up to a lot. And it’s better for you to keep that 0.6% than let another hotel take it, right?
- Display all available dates in a calendar along with the real price per day, allowing the customer to easily change dates.
- Show three nearby date alternatives based on the customer’s original query, always maintaining the same number of nights, and one of which will fall on the same weekdays in another week.
- Offer a waitlist where we notify the customer via email once availability returns (due to a cancellation or inventory refresh).
- Show the hotel’s phone and email in case the customer wants to reach out directly.
- Redirect your customer to other hotels in your group that do have availability, showing their prices and distance.
- Reassign people to different rooms when the exact requested configuration is not available.
Smart filters
Give your customer the option to filter results and simplify their decision-making. The new card-based interface and result grouping make comparisons much easier, meaning very few users need filters (less than 0.6%), but those who do love the functionality and show up to 79% higher conversion rates than users who don’t use them. Meanwhile, your overall conversion increases effortlessly.
The filters shown are smart, meaning only options that always return at least one result are displayed, preventing dead ends. Available filters include:
- Show only flexible rates.
- Meal plan.
- Price range.
- Room amenities.
- Bed preference.
- Room size.
Unavailable rooms
Showing unavailable rooms in search results creates a natural sense of urgency, so guests see limited availability and feel compelled to book sooner.
It also contextualizes the price of your remaining rooms (especially premium ones), as guests will notice lower-category rooms are already sold out.
Loyalty, loyalty and more loyalty
This is the path forward to compete with OTAs and gain more independence in the future. With Mirai’s new engine, loyalty is easier than ever:
- Offer loyalty rates to all your customers, optionally on metasearch, if you choose to configure it.
- Define the key values of your loyalty program and ensure a consistent message across all your hotels.
- Allow bookings at these rates from the first reservation thanks to our exclusive “Book & Join” feature, which removes the need for prior registration. Nearly 90% of users opt in, making the process smoother, boosting conversions, and growing your loyalty database.
- Segment your loyalty program into tiers, offering different discounts or value-adds based on the number of stays.
- Add exclusive extras for your loyalty customers that no one else can access, even if they’re willing to pay. In many cases, loyalty is more about exclusivity than discounts.
Extras
Encourage your guests to enhance their stay by adding extras to their room. On average, 13% of customers do so, increasing the average ticket by 1.8%.
We’ve completely redesigned the interface with a more elegant and attractive look, while keeping the path clear for the majority who aren’t interested in extras.
Remember, Mirai’s extras system is one of the most powerful on the market, offering a wide range of options to surprise your guests with a unique and appealing offer.
Native price comparison tool
Make it easier for your customers to compare your direct prices with those on OTAs, so they can see that booking directly is the better choice.
- Show OTA prices based on the same market from which the customer is searching.
- Match or beat the price, if you choose to enable the price match feature.
- At Mirai, we ensure the comparison tool doesn’t interfere with the customer experience: no popups, no hidden information and nothing floating over critical buttons in the booking process.
- You’ll find all disparity data in our BI tool, broken down by OTA, search date or stay date, device, market, booking window, and length of stay. You’ll also receive a report for every disparity the engine detects.
Search by destination
For hotel chains or groups, destination-based searches are essential, whether by location, concept (e.g. family-friendly hotels), or sub-brands (soft brands) of the main chain.
Searches across multiple hotels are displayed in a card-style format with all the necessary content, including a highly useful map view, helping the customer choose the right property from those available.
Web analytics and A/B testing
Data is king, and decisions should always be driven by science, not opinions. With this in mind, we’ve equipped our engine with all the features your marketing team will need: event configuration, pixel support via GTM, and a datalayer with over 50 variables at each step of the booking process, just to name a few.
In addition, we’ve added a native A/B testing feature, allowing us to continuously run and compare experiments that help improve the booking process over time.
We always run several tests in parallel, gathering data for weeks or months. The winning version (A or B) is kept as the default after each test, resulting in steady conversion rate improvements.
Real-time API for your inventory and rates
Share your hotel’s information in real time. Inventory, pricing, room types, photos, descriptions, promotions, or even loyalty program management are just a few examples of what’s possible.
Your web design agency can display minimum prices per room or a dynamic price calendar, and your revenue management partner can access all your rates (including loyalty prices) to make recommendations or even power mobile loyalty apps, with personalized services during the guest’s stay. The only limit is what you decide.
Payments and tokenization
We know payments can be a headache. That’s why we’ve implemented an extensive network of integrations with various payment platforms, so you can choose the one that best fits your needs. Some examples include Stripe, Worldline, Adyen, Addon Payments, Paynopain, OpenPay, HiPay, Redsys, or Reduniq among many others.
You’ll find a robust set of tools to help strike the right balance between commercial goals, operational flow, and financial needs:
- Real-time payment processing for all card types.
- Automate delayed payments, charging a set number of days before check-in rather than at the time of booking.
- Tokenization to avoid storing card numbers and ensure PCI compliance.
- Accept alternative payment methods like Bizum, PayPal, Google Pay, or Klarna, just to name a few.
- Recover failed payments via certain gateways (en Español), where the booking is confirmed but the payment is still pending from the customer.
- Handle asynchronous payment methods like bank transfers, “book now, decide and pay later,” or cash payments at Oxxo (in Mexico).
- Interest-free financing options in markets like Mexico.
Channel manager integrations
We’ve significantly enhanced our level of integration with ARI (Availability, Rates, and Inventory) sources, giving our clients the flexibility to choose the tool that best matches their needs in terms of functionality and pricing.
Some examples include: Siteminder, OpSynxisera Cloud, Amadeus, Cloudbeds, Omnibees, Synxis, D-edge, Dingus, Mews, Prestige, Yieldplanet, roomCloud, and many more. Here is a complete list.
That’s all for today. And what’s coming next? It promises to be even more exciting…
