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Until now, if you wanted to change a member’s tier, apply a credit, or correct their details, you needed Mirai to make the change.
When it comes to customer loyalty, the time between a guest’s action and the hotel’s response matters. Starting today, you can handle this yourself, directly from the extranet, in real time.
All operational control via the extranet
- Correct details instantly: find members by email and edit their information directly from the extranet, for example, to correct an error or respon to a request from the guest.
- Manage your members’ tiers: activate or deactivate members and change their tier in seconds. You can also apply credits or transfer a member’s loyalty status from another channel. If a member doesn’t make new bookings to keep their tier, the system notifies you when they will lose it.
- Keep control and traceability: every action is logged: who performed it, when and what they changed.
In addition, if you work with a CRM integrated with Mirai (Salesforce, Cendyn, Fideltour, Hotelinking, Hubspot, JourneyTok, or ProfileNow), your members’ information is automatically synced with your CRM.
Loyalty is built in two ways
Members automatically earn loyalty points through their direct bookings, but the hotel can also award them manually: for example, to compensate a guest or transfer their loyalty points from another channel.
Both methods coexist and are reflected in the member’s history.
The Club’s complete ecosystem
This new feature adds to everything you can already do with the Mirai Club:
1. Acquisition and rules tailored to you
- Configurable tiers and benefits: define access rules based on number of bookings, room nights or a combination of both. Design a benefits matrix tailored to your needs.
- Sign-up during the booking process (Book & Join): the guest selects the member rate and signs up during the final step of the booking process, with no prior registration required. Over the past year (data as of September 2026), 79.2% of guests who booked a member rate without being members signed up for the Club during that same booking.
2. Smart rates and margin protection
- Dynamic discounts by season and booking window: combine membership tier with different discounts, rates, room types, and stay and booking calendars. Discounts are applied in a cascading manner, so guests can accumulate benefits without the hotel losing control over the final price.
For example, if a guest has a 10% offer and a 5% member discount, the system applies 10% to the price and then the 5% to the already discounted amount.
- Exclusive member offers on metasearch engines, too: create rates and promotions just for members, segmented by membership tier. You set everything: when they’re available, which rooms, board types and base rates they apply to, the pricing type and any additional stackable discounts, operational restrictions and exclusive inclusions. Since these are restricted-access rates, they can be displayed on metasearch engines and are generally not subject to the same parity conditions as public rates on OTAs. Over the past year (data as of September 2026), 9.4% of Club bookings came through metasearch engines, with Google Hotel Ads as the main source.
3. Generate more revenue
- Smart tier-based upselling: define which members receive automatic room upgrade offers before their arrival and let them confirm with a single click. Over the past year (data as of September 2026), the conversion rate reached 3.1% among Club members.
- More revenue without changing room rates: offer breakfast, parking or other add-on services to your members without changing the base room rate. You strengthen Club’s value, and if you prefer, you can monetize these services by offering them at a discount instead of for free.
- Flexibility for Non-Refundable rates: allow date changes for Non-Refundable rates under the conditions you set: minimum lead time, minimum price or member tier. The new rate is automatically quoted, with no manual intervention required. This is especially useful in the final hours to offer exclusive flexibility and recover sales opportunities that might otherwise be lost.
4. Your data, your systems, and your rules
- Internal management and integration: enable sign-up from your own website, private area, automated emails and private promo codes, as well as the ability to download your database and view all loyalty activity in our BI. You can also access the system via API if you prefer to manage members through your own systems.
What impact does this have on your business?
Our data shows the value of acquiring guests for the Club starting with their very first booking: over the next 18 months, these guests return nearly twice as often as those who don’t join the Club and generate 2.8 times more revenue per guest.
Managing your members directly from the extranet adds a new layer of autonomy: the hotel can tailor its loyalty program to each member whenever needed.
What’s your next step?
- Haven’t activated it yet? Set your tiers, terms and benefits, and start building your membership base.
- Already using the Mirai Club? Log in to the extranet, review your tiers and start managing your members now.
With control of the Club in your hands, you can respond to each member whenever you need to. Contact your Account Manager with any questions or for further clarification.
