With the support of Mirai and Koddi, ATELIER de Hoteles' sponsored campaigns on Google and Tripadvisor showed strong performance and clear incremental value.…
Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…
Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…
