Princess Hotels captures greater demand using Smart Bidding by Google Ads

Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
Through the use of a smart bidding strategy, the Caribbean division of Princess managed to capture greater demand on Google Ads and increase its conversion…
More relevant ads were shown to the right audience, leading to an increase in clicks and a reduction in acquisition cost, optimising their conversion rate and ROI …
Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…
It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …
Until today, Hotel Ads was a paid showcase in which only bidding channels would appear in the results. Now, a hotel’s homepage will appear in the Hotel Ads results, even if they are not bidding. …