Two weeks to go until Black Friday: 5 essential strategies to boost your direct sales
Black Friday is just around the corner! This is your opportunity to maximize your direct sales. We summarize our recommendations in this infographic.…
Black Friday is just around the corner! This is your opportunity to maximize your direct sales. We summarize our recommendations in this infographic.…
You can give your club a fresh experiential approach with gifts and details, reducing your reliance on discounts. This also enables you to compete with OTAs using a similar value proposition for extras.…
The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…
To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…
Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…
Introducing one of the exciting new features of the Mirai booking engine this year: an indicative pricing layer on the calendar, aimed at users who are flexible on dates…
Both on desktop and on mobile, you will see at a glance that, for example, your hotel has Wi-Fi, balcony, views... or the icon of any aspect you want to highlight.…
At Mirai we set ourselves the goal of improving our rate loading system to align it even better with the way city, resort or mixed hotels design rates, making the system more versatile and easier to use.…