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In line with our focus on quality service and our commitment to remain close to hoteliers, Mirai is ending 2019 with the opening of 2 new delegations in Lisbon and Miami.
Shortly after the opening of our office in the Algarve, we are continuing to grow in Portugal given the huge potential of the market. Rui Maria, our Portugal Country Manager, is responsible for getting the project off the ground. According to Rui, “the Portuguese market needs a company that not only offers technology and visibility for direct sales, but can also accompany hoteliers on a day-to-day basis to help them design a successful distribution strategy. Mirai fills that gap.” You can read a recent interview with Rui here.
After more than 20 years’ experience in Europe (mainly in Spain and France), we have now crossed the ocean to set up an office in Miami to help us penetrate the US and Caribbean markets thanks to the easy access Miami has to both areas.
The project leader in this case will be Pablo Delgado, CEO of Mirai. Pablo will focus at the beginning on analysing the opportunities in both markets, creating the business structure required, and positioning Mirai as a leader in direct sales technology and consulting in hotel distribution strategy. Pablo explains that “the Mirai value proposition is just as valid in America as it is in Europe, and we are really enthusiastic and confident about this project. America was a natural next step for Mirai. The company now has the right size and professional talent and we are ready to take on the challenge.”
Our new delegations will obviously continue to implement our strategy of organising and taking part in training events for hoteliers through seminars, master classes, round tables, etc., in which we aim to allow different players in the hotel industry to share knowledge and discuss marketing trends and new business opportunities.
The Lisboa and Miami delegations join those we already have in:
- Spain: Barcelona, Benidorm, Gijon, Gran Canaria, Madrid, Malaga, Mallorca and Tenerife.
- France: Paris.
- Portugal: Albufeira
Update february 2022: Mirai opens an office in Mexico
As in all of our other delegations, the objective of the two new offices is to form a closer relationship with our clients in Portugal, the Caribbean and the USA, and maintain the essence, involvement and rigorous standards that define Mirai, while also continuing to grow as a company to help hotels maximise their profits by increasing their direct sales.