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Private Rates (formerly known as Member Rates) are the exclusive rates offered through your loyalty program. Mirai sends them to Google, which displays them in your ads with a “Member price” badge. This gives users a sense of exclusivity and savings right when they are comparing prices.
Until now, there was only one way to display them. Now you have two.
Private Rates Visible
Users see your crossed-out base price and, next to it, the discounted price.
The ad includes a message that automatically calculates the savings percentage.
It appears in Google Search, Google Maps, Google Travel and on mobile devices.
Private Rates Hidden (new feature)
The user only sees the crossed-out base price. The final discounted price does not appear in the ad.
The message invites users to sign up for free to get a lower price.
The discount is only visible when the user visits your website.
It appears in the same Google locations as Private Rates Visible.
Which one do we recommend?
We recommend Visible for most hotels.
Showing users the savings right from the start is what makes the ad stand out from the OTAs. This translates into:
- Higher CTR: a lower, more visible price attracts the click before the competition does.
- Better conversion: users reach your booking engine feeling they have found the best possible offer.
- Greater direct loyalty: every sign-up to your Club provides you with an email address that you can use in future campaigns at no acquisition cost.
Hidden is designed for specific cases:
- Hotels operating in regions where parity clauses with OTAs remain in effect.
- Hotels facing significant pressure or penalties from OTAs.
In these cases, Hidden allows you to keep your Club visible on Google without publishing the discounted price in the ad.
How to activate it?
If you use the Mirai booking engine, Private Rates Visible is now available by default. All you need to do is ensure your Club rates are configured to be sent to metasearch engines. If you prefer the Hidden mode, or you do not want to submit your Club rates to metasearch engines, let your Mirai team know and we will set it up for you.
If you use an external booking engine and are interested in this feature, please contact us and we will review it together.
About Mirai Metasearch
Mirai Metasearch connects your hotel to metasearch engines, achieving higher profitability than sales generated through OTAs. For more information, contact us at [email protected]
