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immersEvents is our solution for marketing and managing events. It transforms your hotel’s event spaces into interactive 3D replicas: your clients can visualize their event set up before making a decision, visitors to your website can tour your function rooms before submitting an inquiry, and your operations team can set up events using real floor plans and the hotel’s actual inventory.
With immersEvents, we bring our commitment to proprietary 3D technology to the MICE industry—technology that’s already integrated in our native 3D booking engine and Mirai Twin.
Why it was necessary
At most hotels, anyone requesting a proposal for a convention, conference, or banquet receives a PDF: a floor plan, two photos of the empty room, and a capacity chart. It is up to the client to imagine the rest: how their setup looks in that space, whether 200 people can actually fit as needed, what the view is like from the head table…
This gap between what the hotel shows and what the client needs to visualize can delay their decision and make it harder to turn an inquiry into a sale. That is precisely what immersEvents solves.
What your client sees: their event set up, in a single link
Your sales team configures the room with the exact setup the client requests and sends them a single interactive link. From there, the client enters the room, moves around it, compares layouts, and sees their event set up before making a decision.
- Interactive 3D models of your spaces, built based on your actual room rather than a generic template.
- Instant, customized proposals and setups, without having to create each layout from scratch.
- Client-editable setup, should you choose to offer that option.
- Remote tours, allowing clients to explore the room without having to travel to the hotel.
When clients see the room with their setup, they have much more information to compare alternatives and decide with confidence. The result: less friction in the sales process, faster decisions, and higher conversion rates.
What website visitors see: your function rooms, before submitting an enquiry
The 3D gallery integrates directly into the events section of your website. Anyone searching for an event venue can explore your rooms on their own, whenever and wherever they want, with no waiting and no complex forms required to get started.
Next to it, an interactive capacity table displays the floor area and capacity of each space for every layout: theater, classroom, banquet, cocktail… This way, clients can match their needs with what you have available and proceed to the form already knowing which space suits them best.
For your sales team, this means two things: your room inventory gains real visibility, and incoming leads are much more qualified.
What your operations team uses: 2D floor plans with real measurements and inventory data
Your team has access to 2D floor plans available on any device—which can be downloaded and printed—showing the exact room dimensions and the available furniture and equipment inventory. Setups are configured in real time based on the hotel’s available inventory.
In day-to-day operations, this translates into faster, more precise setups, fewer human errors, fewer last-minute adjustments, and reduced staff time per event. In short, direct operational savings.
What’s next: AI for creating layouts
We continue to develop immersEvents to reduce the time and effort required to create and customize MICE proposals.
One of our upcoming features is the AI Layout Assistant, which will allow users to generate custom layouts from a simple instruction. You simply type in what you need—for example, “a banquet for 80 people”—and the AI will instantly generate the corresponding 2D layout and immersive 3D walkthrough, without dragging and dropping elements one by one.
The goal is to enable you to prepare proposals even faster and make it easier to create multiple setup options for each client.
In-house development with a business-oriented approach
immersEvents is developed in-house by Mirai. The core of the 3D experience does not rely on third parties, allowing us to evolve at the pace dictated by the product itself, rather than that of an external provider.
Behind this are two elements that do not always go hand-in-hand in this industry: technology and commercial expertise. We work with over 4,000 hotels, ranging from independent properties to major chains, and we have applied this expertise to determine exactly what the tool needed to address.
See it in action
At immersevents.mirai.com you can view examples of the web interface and mobile app and request a demo.
With immersEvents, your clients no longer have to imagine their event, they can see it.
