Revenue Forum in Benelux
Revenue Forum is a recurring inspiring event where the speakers highlight a different perspective on the subject, which this time will be Can we put up a fight with the giants?.
The distribution landscape is ever changing, but change is coming upon us quite drastically right now. Google is becoming a sort of metasearch and is presumed to change the way our guests are searching and finding our hotels, the OTA’s Booking and Expedia are hardening Rate Parity rules which means that hotels are, in a larger extend, losing the control over their pricing strategies. Is there a way to win back control?
Pablo Sanchez from Mirai – The rise of Metasearch and Google Travel
Jordi Gallego from SHR – Pricing strategies in a changing world
Martijn Langstraat from Amadeus – The impact of “Alternative Accommodations” on the hotel industry
Thomas Dieben from BeCurious – Can hotels still drive direct?
Annemarie Gubanski from Taktikon – What will the future bring?
We will finish with a Mingle cocktail from 17.00 to 19.00h.
The forums are free to attend, all you need to do is RSVP.