DMA Fallout: Why Google’s compliance could kill hotel direct bookings. Must-know for hoteliers

How Google’s DMA compliance could hide hotel websites, hurt direct bookings and benefit OTAs. A must-watch for hoteliers. …
How Google’s DMA compliance could hide hotel websites, hurt direct bookings and benefit OTAs. A must-watch for hoteliers. …
With the support of Mirai and Koddi, ATELIER de Hoteles' sponsored campaigns on Google and Tripadvisor showed strong performance and clear incremental value.…
Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…
We analyze, from a historical perspective, how technology has influenced the evolution of the hotel industry over time, becoming a key factor to the optimization of hotel distribution and direct sales.…
Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …
Mirai is one of a limited number of Tripadvisor partners worldwide who can offer a per stay commission model.…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Los metabuscadores son escaparates cada vez más importantes en la distribución hotelera. En este evento, por primera vez en Cancún, expertos de Google, Tripadvisor, Koddi y Mirai, te explicaremos todo lo que hay que tener cuenta para jugar de forma más inteligente tu estrategia en metas…
Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…
Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…