Archive

Hitting rock bottom

After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…

Pablo Delgado30/04/2020

Should I consider resuming my Google Ads and meta campaigns?

After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…

Pau Siquier16/04/2020

Google adds photos to Hotel Ads

Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…

Pau Siquier12/03/2020

A summary of Mirai’s blog in 2019

Our starred posts. Most read in our blog.…

María Saldaña19/12/2019

Is Black Friday worth it? We take an in-depth look

At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…

Pablo Delgado12/12/2019

The building blocks of direct sales

This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…

Pablo Delgado26/11/2019

Google Hotel Ads increases price transparency to its results

Google Hotel Ads increases price transparency to results

One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…

Pau Siquier07/11/2019

Analysis of Google’s Room Booking Module and its impact on direct sales

Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …

Pablo Sánchez11/09/2019

The impact of PSD2 on your hotel and direct sales

At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…

Daniel Badenas y Pablo Delgado16/07/2019

Metasearch engines, already the most important marketing channel… and growing

When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…

Pablo Delgado03/07/2019

Archive

Hitting rock bottom

Should I consider resuming my Google Ads and meta campaigns?

Google adds photos to Hotel Ads

A summary of Mirai’s blog in 2019

Is Black Friday worth it? We take an in-depth look

The building blocks of direct sales

Google Hotel Ads increases price transparency to its results

Analysis of Google’s Room Booking Module and its impact on direct sales

The impact of PSD2 on your hotel and direct sales

Metasearch engines, already the most important marketing channel… and growing

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