Measuring the performance of your direct channel

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…
You can give your club a fresh experiential approach with gifts and details, reducing your reliance on discounts. This also enables you to compete with OTAs using a similar value proposition for extras.…
At Mirai we have integrated with Fideltour so that you can centralise your data sources and increase your contacts, your marketing efficiency and the satisfaction and loyalty of your customers.…
Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …
We are starting a new series of interviews where Trevor Grant, Chief Cheerleader at Revenue Hub, talks to Pablo Sánchez, our Consulting Director.…
Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…
We include the new upselling report to those already available in our BI, providing the detailed data about the activity of this functionality, such as proposed upsellings, conversion rates, etc.…
Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…