Webinar: Metasearch and how to increase Direct Revenue
To have your hotel bookable on the Metasearch sites is a good way to increase Direct Revenue, but how does this work, actually?…
To have your hotel bookable on the Metasearch sites is a good way to increase Direct Revenue, but how does this work, actually?…
Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …
¿Quieres saber más sobre marketing digital y como aprovechar el potencial del entorno online? …
As a hotelier it is very useful to navigate as your clients do (in their countries) which is a very different reality from the one you see from your hotel. We explain you how to do it in a very easy way.…
The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …
With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…
PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…
We have activated PPA campaigns under the commission mode, so you do not have to anticipate investment and you will only pay for those bookings that actually materialize.…
One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…
We explain how the Room Booking Module works, its benefits, its drawbacks, and how it fits into Google's positioning strategy in the hotel industry.…