Challenges (strategic, marketing and operations) of selling extras in your direct channel
Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?...
Find out moreWhy should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?...
Find out moreSelling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…
Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…
Barcelona has double the hotel rooms that it had in the year 2000, just over 9 years ago. They have been increasingly steady year after year, at a rate of 10%. This spectacular increase along with its high quality and the renovation of the oldest hotels has made hotel offer in Barcelona the best in…
It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…
1.- Finding the time: It is the resource that is most difficult to find. Having a lot of material and information would be useless if you don’t have the time to look into it. Most of the available information is generated in bits, regularly, like blog posts. It’s got the perfect format so it can…