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The six levels of the Google Hotels funnel

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?...

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The golden ratio in web design for hotels

We all wish for a really nice web, attractive and inviting enough to attract visitors to make their bookings on our website. Many factors influencde this: design, development or applicable marketing strategy among others. The best way is to focus only on those design factors that include photographs in varied colour, fonts that catch the…